programmatic SEO

“Editorial SEO is more and more actually driving more traffic than programmatic SEO. Programmatic SEO used to be almost all SEO when I started and editorial SEO has overtaken that.”

“Technical SEO is mostly internal link architecture and a few other things and bugs, but that's not how you grow. The way that you grow is with programmatic and with editorial SEO.”

“Editorial SEO is always an opportunity for every single company. If there's a addressable market and programmatic SEO is sometimes an opportunity.”

“It doesn't have to be a, you know, an SEO expert with deep expertise. Programmatic is where you'd want a lot of expertise over years. An SEO, but on the editorial side, you can actually pick it up if you have the right workflow and the right tools.”

“It's easier to do programmatic SEO at a well-known brand name company. It's harder to do at a company that, that isn't well-known.”

“Zapier has done a great job with that. They get a ton of traffic because they built it as a programmatic SEO play”

“Copying someone else's version of programmatic doesn't do anything and generally doing programmatic for the sake of programmatic. So just to have content wouldn't do anything unless that programmatic fed you into exactly what your product did.”