PR Agencies

“I am usually of the mind that a pre-A round startup should not hire a PR agent or agency. Maybe after you get past that A round, it's time to kind of think about it, particularly if you're in specific industries, consumer facing industries, but B to B as well …”

“We don't use agencies all that often when it comes to PR agencies, but for a launch like this, it can be super valuable to use a PR agency sort of on contract for a short period, because they often have a lot of those relationships and they'll know who's look…”

“Even if it doesn't work, you're much better in-housing it than throwing it over to someone else and having them give a, you know, probably not their best performance and trying to get you placement.”

“I don't know that there is an advantage to having in-house versus versus an agency.”

“I mean, like, yeah, I don't think Apple has really used PR agencies. There are models where you don't have an agency at all.”

“Do not bring in the shiny object from DC or the shiny object from New York if that is not your account team. Bring the people who are going to work on the account.”

“If the agency actually wants to repitch the business, you should fire them again. Because it's just a stupid ass decision. Replace the revenue, learn from why is the account gone, and then move the hell on.”

“They want, you know, a minimum budget of, let's say, 10,000 dollars a month, which is tough for a very early stage company. And for a seed stage company, that probably doesn't make sense.”

“Well, the whole fricking point is that they can help translate this very wonky thing that you do to an audience that will then write it down, have to write it down in plain English to an even broader audience, right? So you don't want to benchmark them on how …”