PR agencies

5 statements across 2 episodes · 0 bullish · 3 bearish · 3 people on the record · first statement Jan 2, 2019 by Margit Wennmachers · across every show →

Everything said about PR agencies, oldest first

Jan 2, 2019
Insight
Wennmachers: PR agencies should be benchmarked on network, not domain knowledge
“Well, the whole fricking point is that they can help translate this very wonky thing that you do to an audience that will then write it down, have to write it down in plain English to an even broader audience, right? So you don't want to benchmark them on how …”
Margit Wennmachers Jan 2, 2019 ▶ 23:13 a16z Podcast | The Why, How, and When of PR
Jan 2, 2019 negative
Assertion Not checkable as stated
Milosevic: $10,000 PR Retainers Do Not Make Sense for Seed Startups
“They want, you know, a minimum budget of, let's say, 10,000 dollars a month, which is tough for a very early stage company. And for a seed stage company, that probably doesn't make sense.”
Kim Milosevich Jan 2, 2019 ▶ 19:35 a16z Podcast | The Why, How, and When of PR
Jan 2, 2019 neutral
Assertion Contradicted
Wenmachers: Apple has historically operated without hiring external PR agencies
“I mean, like, yeah, I don't think Apple has really used PR agencies. There are models where you don't have an agency at all.”
Margit Wennmachers Jan 2, 2019 ▶ 4:57 a16z Podcast | How to Manage a PR Agency
Jan 2, 2019 negative
Insight
Brayton: PR agencies must pitch with their actual account team
“Do not bring in the shiny object from DC or the shiny object from New York if that is not your account team. Bring the people who are going to work on the account.”
Shannon Brayton Jan 2, 2019 ▶ 22:49 a16z Podcast | How to Manage a PR Agency
Jan 2, 2019 negative
Opinion
Wenmachers: PR agencies should never re-pitch for lost client business
“If the agency actually wants to repitch the business, you should fire them again. Because it's just a stupid ass decision. Replace the revenue, learn from why is the account gone, and then move the hell on.”
Margit Wennmachers Jan 2, 2019 ▶ 23:40 a16z Podcast | How to Manage a PR Agency
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