Plausible Analytics
company on 2 shows · 13 statements across 1 episodes · said 9 times in 3 episodes since 2021
Top Founders 7 
Starter Story 2
Mentions by year, every show
tap a year for its mentions
Top Founders 7Starter Story 2
2026 2 mentions in 2 episodes 1 per episode
2021 7 mentions in 1 episode
every mention on every show, scene by scene, with the transcript →
13 statements about Plausible Analytics, every show
Saric: Plausible equity is split 51-49 with his technical co-founder
“51, 49, 51 for him, I think there was some legal reason there was somebody needed to have a tiny, tiny majority, but yeah, that's it felt kind of like a fair thing.”
Saric: Plausible's largest customer pays around $600 monthly for 150M views
“It's actually, that's the 150,000,001, but what are they paying per month? I think it's somewhere around 600 per month, something like that, but don't, could be somewhere, somewhere there. I'm not a hundred percent sure.”
Saric: Product analytics tools charge significantly more per pageview than web analytics
“I think in general, web analytics are a bit more affordable than, say, product analytics, so even when people come from something like a mixed panel and things like that, they're kind of like, They feel, feel comfortable in this kind of price range because, yo…”
Saric: Plausible Analytics publishes live website analytics publicly
“You can actually go to plausible.io and you can like hit our website and there's like a button that says live demo and that's where you can see our own stats.”
Saric: Plausible has 3,300 paying subscribers and 1,000 monthly trial signups
“We're about 3300 subscribers.
Nathan Latka: Those are paying customers.
Marco Saric: Exactly.
Marco Saric: And we get about, I mean, yesterday we got something like 50 trials.
Marco Saric: We get about 1000 some of your trials per month.
Marco Saric: And then,…”
Saric: Plausible grew MRR from $400 to $23,300 in one year
“I think we were, MRR was about 400 or something when I joined. So April last year, about 400.
Nathan Latka: And now we're about.
Nathan Latka: 400 dollars per month?
Marco Saric: MRR, yes.
Nathan Latka: In total MRR? Total, 400.
Nathan Latka: Yeah.
Marco Saric…”
Saric: 80% of Plausible customers are on tiers under 100k pageviews
“Last time I checked, about 80% of customers are on the lower two tiers, so up to a 100,000 page views, which kind of makes sense, I mean, it's not easy to You get a website with more than a 100,000 pages. So about 80% of customers are there in those first two …”
Saric: Open source is essential for privacy-first software to build trust
“I think open source and privacy first, they kind of go together hand in hand. I think if you want to be able to be transparent and trustworthy, you gotta show what you're doing, and kind of, you cannot be, like, Google, our biggest competitor, Google Analytics…”
Saric: Plausible will not hire short-term because onboarding slows growth
“I don't think there's a need short term, at least to hire anyone. It might even slow us down, you know, obviously be training and so on.”
Saric: Plausible has spent zero dollars on marketing since day one
“Our marketing budget has been zero US dollars since day one. We have not spent even one dollar on advertising.”
Saric: Plausible rejects VCs daily with no plans to raise capital
“We're saying no, pretty much daily to all these VCs and there's no current plan to raise any”
Saric: Plausible's expansion MRR consistently offsets its monthly churn
“We're using Puddle, and now I'm in the dashboard, and I can see last month, we got expansion of expansion of RR of 400, and churn 400, so that was very even. This month, expansion of RR of 300, and churn of 100. So it's like, and then the previous month, which…”