Online Reviews
topic on 3 shows · 3 statements across 3 episodes
the Knowledge Project 
Masters of Scale 
BigDeal
3 statements about Online Reviews, every show
Barrocas: Infomercials and online reviews equalized SharkNinja against legacy brands
“They were getting educated by the products by watching these 30 minute commercials that we were doing. They were going online and they were saying, Hey, does this product really work? You know, does it really? And they were getting this feedback from all these…”
Sanchez: Consumers refuse purchases under 3.5 stars and pay premiums above 100
“There's a lot of data that shows people won't buy from you if you have less than three and a half stars, which is crazy. And they will pay more money for you if you have more than three and a half stars and more than a hundred reviews.”
Cialdini: Fake reviews rely on personal stories and verbs instead of nouns
“It turns out there's particular things that allow us to know when the review is phony. Do they use a lot of personal stories? That means they're not giving you Evidence of the features of the product or service because they don't really know. They've just been…”