Offline Retail
topic on 3 shows · 4 statements across 3 episodes
the Neon Show 
WTF is with Nikhil Kamath 
the a16z Podcast
4 statements about Offline Retail, every show
Sampath: FMCG brands cannot influence retail trade without serious category market share
“I feel like it's difficult to manage offline when you have, when you don't have depth in a category. You can't influence margins, you can't influence price, you can't influence you know, trade to get really attracted unless You have serious market share.”
Narayanan: Scaling brands to 500 crores requires offline retail and organic pull
“A hundred and above to 500, you have to figure out how to make offline work, which is a different skill set for a lot of people who have started it this way. You have to figure out and really make sure that the product goes from push to pull.”
Narayanan: Premium sneaker brands priced above 20,000 rupees should launch offline
“I would not do it. I mean, I would not do it.
You go offline.”