Nuts.com

company on 1 show · 11 statements across 1 episodes · said 57 times in 3 episodes since 2021

How I Built This 57

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How I Built This 57

2025 56 mentions in 2 episodes 28 per episode
2021 1 mention in 1 episode

every mention on every show, scene by scene, with the transcript →

11 statements about Nuts.com, every show

Nuts.com scaled quickly and profitably without ever taking outside investment
“We never took on investors. We grew, we figured out the model. We grew Very quickly and profitably.”
Jeff Braverman Oct 27, 2025 ▶ 1:08:00 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
HOW I BUILT THIS Assertion Not checkable as stated
Nuts.com experienced a 70% worker call-out rate after Easter 2020
“The employees would reflect a lot on the weekends, and then more would be scared to come in, and that Monday, we had 70% worker call out.”
Jeff Braverman Oct 27, 2025 ▶ 1:00:17 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
HOW I BUILT THIS Assertion Not checkable as stated
B2B sales eventually reached 20% to 25% of Nuts.com's total revenue
“It was probably 15% of our revenue or so, maybe, maybe, actually at that point, probably more. Maybe 20, 25%.”
Jeff Braverman Oct 27, 2025 ▶ 58:51 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
HOW I BUILT THIS Assertion Not checkable as stated
Nuts.com holds significant market share supplying ingredients to US microbreweries
“We have significant market share of microbreweries across the U.S.”
Jeff Braverman Oct 27, 2025 ▶ 58:06 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
Nuts.com B2B yields higher net margins than DTC despite lower gross margins
“What we find with our, call it on the website, but our B to B business, believe it or not, even though the margins, the gross margins are lower, the net margins are higher when you factor in everything. Just a much stickier customer and just handling those ord…”
Jeff Braverman Oct 27, 2025 ▶ 57:45 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
About 50% of Nuts.com products have direct or indirect tariff exposure
“Like, you know, today when I think about tariffs and our exposure, I would say direct and indirect exposure to tariffs is like, 50% of our products.”
Jeff Braverman Oct 27, 2025 ▶ 52:50 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
HOW I BUILT THIS Assertion Partly supported
Jeff Braverman purchased the Nuts.com domain for $700,000 in 2012
“Sold to me was 700,000 dollars.”
Jeff Braverman Oct 27, 2025 ▶ 48:23 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
HOW I BUILT THIS Assertion Not yet assessed · timeframe Dec 2011
Rachael Ray mistakenly credited Nutsonline as Nuts.com on air in 2011
“We did ship them to Rachel Ray, and at the very end, she says, in the credit, she says, oh, I really want to thank nuts.com. And we were nutsonline.com, so I was like, oh, man.”
Jeff Braverman Oct 27, 2025 ▶ 46:07 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
HOW I BUILT THIS Assertion Not checkable as stated
The Nuts.com domain owner rejected Jeff Braverman's $200,000 offer in 2005
“I feel like I gave him an offer that I thought was quite generous. I think I offered him something like 200,000 dollars then. Yep. And he just said, no thank you.”
Jeff Braverman Oct 27, 2025 ▶ 45:10 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
HOW I BUILT THIS Assertion Not checkable as stated
Wholesale dropped to roughly 2% of revenue by the 2012 Nuts.com rebrand
“I know the revenue we did when we switched to nuts.com, and at that point, the wholesale business is like, you know, two percent or something, three percent.”
Jeff Braverman Oct 27, 2025 ▶ 36:57 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse
HOW I BUILT THIS Assertion Not checkable as stated
Jeff Braverman spent around $3,000 to build the original NutsOnline website
“I ended up spending closer to 3000 dollars, you know, because I had to hire a company, and so on and so forth.”
Jeff Braverman Oct 27, 2025 ▶ 12:41 Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse

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