Mobile Advertising

topic on 3 shows · 3 statements across 3 episodes

Top Founders the a16z Podcast Acquired

3 statements about Mobile Advertising, every show

ACQUIRED Assertion Partly supported
Rosenthal: Facebook mobile hit 53% of revenue in Q4 2013 while desktop shrank
“Facebook announces that mobile advertising is now 53% of revenue, and total ad revenue for the company grew 76% year over year in the fourth quarter, which of course is the most important quarter of the year, which means, I did all the math on that, that means…”
David Rosenthal Oct 28, 2024 ▶ 3:58:00 Meta (Audio) · Acquired
TOP FOUNDERS Assertion Not checkable as stated
Small and mid-sized developers capture 60% of total mobile ad revenue
“40% of the revenue is controlled by the top, but the remaining 60% is split between small and medium-sized developers, right?”
Ashish Agarwal Feb 4, 2023 ▶ 6:01 He Did $2m in Revenue helping Game Developers Generate $30m in Ad Revenue Last 12 months
a16z Assertion Not checkable as stated
Madrigal: Facebook and Google hold hegemonic control over the mobile advertising market
“Facebook and Google essentially having hegemonic control over mobile advertising, which is where everyone sees things going.”
Alexis Madrigal Jan 2, 2019 ▶ 21:32 a16z Podcast | Reinventing Media

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