Small and mid-sized developers capture 60% of total mobile ad revenue
Ashish Agarwal · He Did $2m in Revenue helping Game Developers Generate $30m in Ad Revenue Last 12 months · Feb 4, 2023 · at 6:01
AppBroda founder Ashish Agarwal explains that the mobile app advertising market does not follow an 80/20 power law distribution.
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“40% of the revenue is controlled by the top, but the remaining 60% is split between small and medium-sized developers, right?”
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More from Ashish Agarwal
Major ad networks restrict sales teams to the top 3% of developers
“They only have sales or service teams that cater to the top two or three percent of developers, right?”
Game developers churn unless monetization demonstrably increases within 14 days
“You need to increase the revenue in the first 14 days. If you don't do it, the customer's gone. He or she's gone to someone else or they disregarded your platform.”
AppBroda charges developers an 8% to 12% revenue share on ad earnings
“We work on an entirely revenue share based model, and even between eight to 12% is what we charge of the entire ad revenue that the developer makes”
AppBroda has monetized 1,400 apps across 320 developers
“Currently we've had 1400 apps and games make money, more money than they were before through our platform. But that's split across about 320 unique developers”