Michel Feaster
person on 1 show · 11 statements across 1 episodes
On the record as a speaker too: Michel Feaster across every show, appearances and statements → this page counts the times other people say the name.
11 statements about Michel Feaster, every show
Feaster: Enterprise founders must balance vision delusion with detail flexibility
“Like, you as a founder have to be on some level super delusional and convicted that there's this big market. But you have to be really open on the details.”
Feaster: Enterprise buyers are forgiving and want early founders to succeed
“In the enterprise, relationships are forgiving. And people want to help you succeed.”
Feaster: Enterprise IT will evolve into horizontal integration management
“I think IT's gonna become an integration and configuration organization, and it's gonna become horizontal.”
Feaster: The future of innovation is non-technical people coding
“The future of innovation is not having more developers code. The future of innovation is getting Non-technical people to be coding.”
Feaster: Creating new customer roles is ultimate category creation
“If you can create a new role in a company, it's the ultimate act of category creation.”
Feaster: Enterprise product marketing must identify repeatable buyer patterns to scale
“Product marketing should be equally data driven. You're looking for patterns in who's the buyer. What's the initiative? What's changing in the organization? Like you're trying to find out what's common about the things that you're doing because that's the stuf…”
Feaster: Enterprise customer advocacy is the most credible sales tool
“There's nothing more credible than big enterprises talking about in detail their use cases, their value, because now it's not you selling them, it's the customer selling them.”
Michel Feaster: Product marketing is the lifeblood of enterprise startups
“Product marketing is just like the lifeblood of an enterprise software company.”
Feaster: Enterprise ACVs inflect after securing 20 to 50 customers
“Somewhere between 20 and 50 enterprise customers, you've got, you know, the top five in a couple verticals, and now all of a sudden you're really defensible. Now all of a sudden you can go into that deal, and you're de-risked in a massive way. And at that poin…”
Feaster: Reframing latent enterprise problems allows founders to reset price expectations
“The narrative starts with Framing a problem that may already be latent, or they don't even think about, and making it top of mind. And when you make people see a problem differently, you arbitrarily get to reset the value associated with solving that problem.”
Feaster: Category creation lets startups dictate their own price point
“Category creation is about creating a net new problem and a net new solution to that problem. And the reason it's important is that if I go and I build a better monitoring tool, the price point of monitoring tools is already set. Whereas if I create a category…”