Feaster: Creating new customer roles is ultimate category creation
Michel Feaster · a16z Podcast | Creating a Category, from Pricing to Positioning · Jan 2, 2019 · at 17:31
Michel Feaster, CEO of Usermind, discusses enterprise software category creation strategies on the a16z podcast.
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“If you can create a new role in a company, it's the ultimate act of category creation.”
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