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category creation

2 statements across 1 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jan 2, 2019 by Martin Casado · across every show →

Everything said about category creation, oldest first

Jan 2, 2019
Insight
Casado: Category Creation Startups Compete Against Status Quo, Not Competitors
“So often in category creation, you're actually competing with the status quo.”
Martin Casado Jan 2, 2019 ▶ 23:10 a16z Podcast | Creating a Category, from Pricing to Positioning
Jan 2, 2019 positive
Insight
Feaster: Creating new customer roles is ultimate category creation
“If you can create a new role in a company, it's the ultimate act of category creation.”
Michel Feaster Jan 2, 2019 ▶ 17:31 a16z Podcast | Creating a Category, from Pricing to Positioning
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