Marketing Technology
topic on 3 shows · 5 statements across 4 episodes
Startups For the Rest of Us 
Lenny's Podcast 
Top Founders
5 statements about Marketing Technology, every show
Walling: MarTech offers huge startup opportunities due to low switching costs
“Because if we're going into MarTech, marketing technology, where the switching costs are low, and there are no network effects, and there are some big brands in the space, but people don't like them, I mean, there is huge opportunity, in my opinion.”
Hay: MarTech operates as product management for internal and external platforms
“I think really the way to think about marketing technology is it's a product manager whose specific role and focus is the system or the third party or first party platform, because, you know, marketing technology can mean a collection of third party tools, whi…”
Austin Hay: MarTech is engineering-based while MarOps is semi-technical operations
“Marketing technology has tech in it, so it's usually an engineer or somebody with an engineering background doing that function. Marketing operations is usually not always technical. It's maybe a systems analyst or a business analyst, you know, could be somebo…”
Gannett: Writing a book helps martech companies connect with customers
“So I think in marketing technology, it's a really great way to be able to tell a deeper story and actually connect with our customers.”
Shilmover: Sales tech is repeating marketing tech's boom ten years later
“Sales is going through you know, a similar shift, maybe 10 years later than marketing went through going into digital. And you saw this explosion in mark of marketing technology companies. I think you're seeing a similar explosion in the opportunity to create …”