marketing technology

“I think really the way to think about marketing technology is it's a product manager whose specific role and focus is the system or the third party or first party platform, because, you know, marketing technology can mean a collection of third party tools, whi…”

“Marketing technology has tech in it, so it's usually an engineer or somebody with an engineering background doing that function. Marketing operations is usually not always technical. It's maybe a systems analyst or a business analyst, you know, could be somebo…”