Marketing Ops
topic on 3 shows · 5 statements across 4 episodes
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5 statements about Marketing Ops, every show
Shah: RevOps differs from sales ops by spanning the entire customer journey
“That said, I think it's also important to call out that this is incremental to what is, what a traditional sales ops or marketing ops function looks like because revenue operations essentially touches multiple functions across the sales cycle, right? All the w…”
Itwaru: Product operations is the natural evolution of scaling product teams
“I personally believe there's this natural evolution
That happens at any mature function when it starts to grow in an industry and across an organization.
So think about marketing or sales, right?
This just started to happen with product managers.”
Casey Winters: Grubhub scaled double-digit million marketing without ops team
“As someone who ran a double digit million marketing budget at Grubhub without marketing ops, because we invested in automation and we invested in process, it scares me when the first tactic people to go to is to add people to help scale.”
Casey Winters: Functional ops roles are a hack for underlying issues
“Functional ops roles, whether it's product ops or marketing ops or You know, whatever they're a hack to deal with some sort of functional issue on your team.”