marketing ops

3 statements across 2 episodes · 1 bullish · 1 bearish · 2 people on the record · first statement Jul 21, 2022 by Casey Winters · across every show →

Everything said about marketing ops, oldest first

Jul 21, 2022 negative
Insight
Casey Winters: Functional ops roles are a hack for underlying issues
“Functional ops roles, whether it's product ops or marketing ops or You know, whatever they're a hack to deal with some sort of functional issue on your team.”
Casey Winters Jul 21, 2022 ▶ 33:44 How to sell your ideas and rise within your company | Casey Winters, Eventbrite
Jul 21, 2022
Disclosure
Casey Winters: Grubhub scaled double-digit million marketing without ops team
“As someone who ran a double digit million marketing budget at Grubhub without marketing ops, because we invested in automation and we invested in process, it scares me when the first tactic people to go to is to add people to help scale.”
Casey Winters Jul 21, 2022 ▶ 32:31 How to sell your ideas and rise within your company | Casey Winters, Eventbrite
Feb 16, 2023 positive
Insight
Itwaru: Product operations is the natural evolution of scaling product teams
“I personally believe there's this natural evolution That happens at any mature function when it starts to grow in an industry and across an organization. So think about marketing or sales, right? This just started to happen with product managers.”
Christine Itwaru Feb 16, 2023 ▶ 9:35 Understanding the role of product ops | Christine Itwaru (Pendo)
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