LTV:CAC
topic on 3 shows · 4 statements across 4 episodes
the Official SaaStr Podcast 
Top Founders 
20VC
4 statements about LTV:CAC, every show
Norton: Owner.com grew 2.5x in 2023 with 4.5:1 LTV to CAC
“We grew two and a half X last year while operating in an LTV CAC of four and a half to one.”
Duboe: Payback period is a superior growth metric to LTV/CAC ratios
“The better method, which I was kind of getting at was payback period, which removes the notion of lifetime, but also it could be calculated on a more granular level.”
PR.co reaches cash flow positive on $400K raised with 3:1 LTV:CAC
“We raised 400 K from industry experts and a local VC, and with that money, we're able to scale our sales and marketing, and now we've got to acquisition versus LTV ratio of over, over three, one on three, so it's really cool to see that we're finding our scala…”