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LTV:CAC

2 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Jul 10, 2017 by Stu Sjouwerman · across every show →

Everything said about LTV:CAC, oldest first

Jul 10, 2017 bullish
Assertion Not checkable as stated
KnowBe4 claims a 7x ratio of customer lifetime value to CAC
“If you look at CAC over lifetime value, it is, the ratio is seven.”
Stu Sjouwerman Jul 10, 2017 ▶ 11:36 716: Putin is Making This Man $50 Million Per Year
Jun 9, 2018 positive
Disclosure
PR.co reaches cash flow positive on $400K raised with 3:1 LTV:CAC
“We raised 400 K from industry experts and a local VC, and with that money, we're able to scale our sales and marketing, and now we've got to acquisition versus LTV ratio of over, over three, one on three, so it's really cool to see that we're finding our scala…”
Stefan Fountain Jun 9, 2018 ▶ 4:42 1050 3+ Years to Hit $20k in MRR, Sell and Get Out!
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