Loss Avoidance
topic on 2 shows · 2 statements across 2 episodes
2 statements about Loss Avoidance, every show
Ferris: Loss avoidance triggers immediate user action but lacks long-term motivation.
“Loss avoidance, which is something that we all are motivated by. And it's a black hat motivator because what it does is it triggers responses quickly, but it doesn't necessarily create long lasting motivation.”