loss avoidance

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jun 14, 2024 by Brian Ferris · across every show →

Everything said about loss avoidance, oldest first

Jun 14, 2024 neutral

Insight

Ferris: Loss avoidance triggers immediate user action but lacks long-term motivation.

“Loss avoidance, which is something that we all are motivated by. And it's a black hat motivator because what it does is it triggers responses quickly, but it doesn't necessarily create long lasting motivation.”

Brian Ferris Jun 14, 2024 ▶ 35:11 137 Countries Taught Him Why Users Do What You Want

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loss avoidance

Everything said about loss avoidance, oldest first

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