Logo Churn

topic on 2 shows · 5 statements across 5 episodes

the Official SaaStr Podcast Top Founders

5 statements about Logo Churn, every show

TOP FOUNDERS Assertion Not checkable as stated
Mindee has zero logo churn, claims CEO Jonathan Grunpion
“We have no logo churn and a very strong native function rate.”
Jonathan Grunpion Dec 7, 2021 ▶ 4:04 Document Signing API Mindee Hits $1.5m in ARR, Closes $14m Series A
TOP FOUNDERS Assertion Not checkable as stated
ZebraWorks maintains an annual logo churn rate below 3%
“It is on a, on an annual basis less than three percent.”
Bill Bice Jul 30, 2021 ▶ 11:46 Legal Tech Merger Drives $1m in ARR, $5m+ Investment
SAASTR Insight
Willey: Logo churn often exceeds ARR churn due to small customer tail
“Larger customers tend to be a little bit more sticky than smaller customers. So what we've tend to found is that our customer churn rate is sometimes a little bit higher than our ARR churn rate because it has this longer tail of smaller customers.”
Tim Willey Jan 14, 2021 ▶ 5:27 10 Rules for Defining Churn with ForgeRock and Solarwinds | SaaStr Software Community
TOP FOUNDERS Assertion Not checkable as stated
Nelissen: Prezly has 0.9% revenue churn and 1.2% logo churn
“No, it's like 00.9 on revenue churn and 1.2 on logo churn. And I use revenue churn as LTV driver.”
Gijs Nelissen May 28, 2018 ▶ 10:04 1038 How Prezly Bootstrapped To $1.6m+ in ARR
TOP FOUNDERS Assertion Not checkable as stated
Klipfolio monthly logo churn ranges between 3% and 3.75%
“So we're hitting around a logo churn and a gross monthly churn. It's about the same metric that is in between maybe three percent at the best per month, you know, to maybe three and three quarters on a monthly basis.”
Allan Wille Dec 12, 2016 ▶ 14:32 EP 506: Klipfolio $7.9M Raised, 7000 Customers for Smarter Business Dashboards with CEO Allan Wille

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