LiquidPlanner
company on 1 show · 26 statements across 3 episodes · said 37 times in 5 episodes since 2016
Mentions by year, every show
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Top Founders 37
2018 2 mentions in 1 episode
2017 17 mentions in 2 episodes 9 per episode
2016 18 mentions in 2 episodes 9 per episode
every mention on every show, scene by scene, with the transcript →
26 statements about LiquidPlanner, every show
Latka: LiquidPlanner generates $7.3M in ARR
“There's companies like Liquid Planner that's doing, you know, 7.3 million bucks in ARR, That's competing aggressively in this space going after it founded back in 2007.”
LiquidPlanner enterprise cohort retains approximately 100% net revenue
“I would say in, in the target customer set that we're going up to, after we're about a hundred percent net retention.”
LiquidPlanner enterprise CAC ranges between $7,500 and $15,000
“So I would say, you know, between. 7515 thousand.”
LiquidPlanner cuts paid spend by 25% while maintaining lead volume
“We actually cut our spend by 25% and kept our lead volume the same or better.”
LiquidPlanner customer acquisition payback period exceeds 12 months
“We're probably a little past the first year.”
Paid channels generate 40% to 45% of LiquidPlanner leads
“I would say about 40, 40 to 45% of our leads are paid, you know, direct paid leads where we're working in different paid channels and then the rest are all organic.”
LiquidPlanner customer count remains steady at roughly 1,800 organizations
“Yeah, we're still around that mark because we're kind of, you know, we're starting to see more customers with more users as the functionality improves you know, we kind of see the smaller ones maybe going to task management solutions versus You know, really in…”
Almost half of new LiquidPlanner signups are complex engineering firms
“Yeah, I would say last month it was Probably in the 40 to 50% ballpark.”
LiquidPlanner average ACV is around $10,000
“It's, I mean, it's still around that, that amount, I would say.”
Pearce Studies the CEOs of LiquidPlanner's Top Five Customers
“I'm studying the CEOs of my top five customers.”
Pearce: LiquidPlanner is pacing toward a $10M run rate in 2016
“So we're on track for you know, a ten million dollar run rate, which I think is, is a big milestone for us.”
Pearce: LiquidPlanner's primary competitor remains Microsoft Project
“It's still Microsoft Project, ironically.”
Pearce: LiquidPlanner is approaching cash flow break-even while growing
“No, we're getting close to a cash flow break even, which is a great place to be, and you know, we're still growing, so.”
Pearce: LiquidPlanner serves a few hundred enterprise customers
“Yeah, I would say a few hundred are what we would refer to as enterprise customers.”
Pearce: LiquidPlanner has not achieved net negative revenue churn
“Not yet. You know, we're still selling to the SMB and there's a lot of froth in the SMB market.”
Pearce: LiquidPlanner Has Multiple Six-Figure ARR Customers
“We now have, you know, many customers that are above six figures in annual recurring revenue.”
Pearce: LiquidPlanner Historically Generated Under $10K ARR Per Customer
“We've had kind of a transactional business for the most part, sub-ten K annual recurring revenue per customer.”
Pearce: LiquidPlanner Generated Around $7M in 2015 Revenue
“I think we were just I should know this number off the top of my head. Just around seven.”
Pearce Raised LiquidPlanner's $10M Series B; Former CEO Raised Angel
“I raised a series B, so I raised the ten million, and then the former CEO raised the angel round.”
Pearce: LiquidPlanner Raised $3M Angel Round and $10M Series B
“We raised about a three million dollar angel run that lasted us five years, and then we raised a series B about two years ago for ten million.”