Liz Pearce, CEO of LiquidPlanner, details the company's funding history to Nathan Latka.
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“We raised about a three million dollar angel run that lasted us five years, and then we raised a series B about two years ago for ten million.”
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More from Liz Pearce
Insight
Chasing features over initial onboarding harms B2B software products
“If you have a B to B application, you start accumulating surface area in the product, you start fielding requests for new functionality that your customers want or your prospects want. And it's very tempting to, you know, follow the latest bright, shiny object…”
LiquidPlanner customer count remains steady at roughly 1,800 organizations
“Yeah, we're still around that mark because we're kind of, you know, we're starting to see more customers with more users as the functionality improves you know, we kind of see the smaller ones maybe going to task management solutions versus You know, really in…”
Paid channels generate 40% to 45% of LiquidPlanner leads
“I would say about 40, 40 to 45% of our leads are paid, you know, direct paid leads where we're working in different paid channels and then the rest are all organic.”
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