Chasing features over initial onboarding harms B2B software products
Liz Pearce · 864 SaaS: LiquidPlanner Goes Niche Project Management, $6m+ in ARR · Dec 5, 2017 · at 14:18
Liz Pearce, CEO of LiquidPlanner, discusses the necessity of dedicating resources to initial user activation versus building requested features.
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“If you have a B to B application, you start accumulating surface area in the product, you start fielding requests for new functionality that your customers want or your prospects want. And it's very tempting to, you know, follow the latest bright, shiny object. And if you aren't simultaneously Allocating resources to figuring out that, you know, first in-app experience or what that thing is that will get a customer over the hump. You know, you're probably doing a disservice to your business.”
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