Licensing
topic on 4 shows · 5 statements across 4 episodes
Masters of Scale
Sourcery
How I Built This
the a16z Podcast
5 statements about Licensing, every show
Mendler: Ground station licensing is easy because countries want space business
“Fortunately for us, the licensing has been relatively easy to work with in the different regions that we focused on, because most countries are open for business, you know. Like, they want to have more space business.”
Eric Ryan: Character licensing offers early brands a shortcut to scale
“Licensing, especially with retailers, is a great quick shortcut to really build, even though you're borrowing someone else's brand equity, but particularly for kids, bringing in kids' characters and being able to custom on top of that, I think would really get…”
Perault: Economic evidence shows market licensing regimes typically suppress competition
“I don't think there's much economic evidence that licensing is pro-competitive. It typically is the opposite.”