Lately
company on 1 show · 21 statements across 2 episodes · said 26 times in 2 episodes since 2020
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Top Founders 26
2021 13 mentions in 1 episode
2020 13 mentions in 1 episode
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21 statements about Lately, every show
Bradley-Chernis: Lately maintains 98% sales conversion despite high churn
“Like I've, I still have that 98% sales conversion. I still have that shit, right? Thank God. That's the AI doing his job. But I have a leaky bucket.”
Bradley-Chernis Details Lately's Initial 60-20-15-5 Co-Founder Equity Split
“When we first started, it was I'm eight. No, sorry. Steve, 20. I do math backwards. Jason, 15. Brian, five. And then I'm the rest. So that's the ratios.”
Bradley-Chernis: Lately cap table has roughly 65 angel investors
“So I've raised multiple rounds, but all between 250,750, all angel rounds, and I have a lot of, I mean, my cap table is messy. There's probably 65 people in it.”
Bradley-Chernis: Founder owns around 38% equity in Lately
“Low, actually. I need to be re-optioned, so I'm around 38%, I believe.”
Bradley-Chernis: Lately is raising just under $700K on $10M cap
“I was raising two 50 and I got oversubscribed. So we're now at five 35, six, just under 700.”
Bradley-Chernis: Lately has 18 months of runway on $48K burn
“Oh yeah, I have 18 months right now worth of runway, and that's in part, basically my burn is about 48,000, so every 50 K gives me three months.”
Bradley-Chernis: Lately Has Raised $3.3M in Total Capital
“So actually, actually I've raised 3.3000000 now.”
Bradley-Chernis: Lately MRR is $79k, Down from $94k Peak
“MRR is at 79,000. We were up to 94 and we dropped.”
Bradley-Chernis: Managing Facebook and LinkedIn integrations absorbed 75% of Lately's resources
“And that actually, 75% of my headache as far as resources go, is just dealing with Facebook and LinkedIn and all their bullshit, right? And I didn't understand that Lately could actually function and live without that, so it could be an extension of all the ot…”
Bradley-Chernis: Lately was invited to Stage 2 Capital accelerator without applying
“He led the first ever accelerator from stage two capital this summer. 700 companies were applying. We didn't apply. They just actually asked us to be a part of it, which is great.”
Lately's AI is Trained on Founder Kate Bradley-Chernis's Writing Rules
“So the way Lely's AI works is it first learns from me. I've written thousands of radio scripts and fiction writing major, and it learns from my best practices, which I've listed out for my whole team to Replicate. And so the AI gives us what we need, and then …”
Chernis: Gary Vaynerchuk is becoming an investor in Lately
“He is becoming an investor in lately, yes.”
Chernis: Lately is looking to hit $1M ARR by January 2021
“So we're certainly looking at a million in ARR by January.”
Chernis: Lately secured an oversubscribed $4M term sheet right before COVID
“I graduated in the top three of the class, won the final demo day, had a term sheet in hand, I'm oversubscribed, four million bucks, And the world explodes.”
Chernis: Most Lately staff went unpaid for two years during cash crunch
“And so, but that also means most of my staff didn't get paid for the last two years.”
Chernis: Lately slashed monthly net burn from $100K to $10K
“And so I had no choice, Nathan, but to drop my burn from a hundred K to 10 K, which is pretty amazing.”
Chernis: 20% of churned target customers returned after Lately tripled prices
“What's been interesting to us is about 20% of the people that fit our key demographic now, who churned in the past, have come back.”