Keynote Speaking
topic on 1 show · 4 statements across 3 episodes
4 statements about Keynote Speaking, every show
Latka: Bestseller status creates massive ROI for keynote speakers
“The problem is that it's just not working like that, because they're able to put in their bios everywhere, on their keynote pages, blah, blah, blah, New York Times, Washington, Best Seller, and that one sentence adds So much value. It, 10 X covers up any negat…”
Tuschl: Free speaking gigs can outperform paid ones via lead capture
“I mean, sometimes the free ones can be better than the paid ones. It really just depends on who's in the audience. Can you resonate with them quickly enough with whatever timeframe you're given and how can you let them opt into something, whether it's a text m…”
Alexander: Full speaking fees require acute organizational pain points
“Usually when I, especially when I'm earning full fee, it's because they, there has been something that has prompted my presence to be necessary. So there's been a breakdown in communication. There's been new leadership. There's been bad leadership. There's bee…”
Alexander: Asking about past speakers reveals an event organizer's budget
“The reason why I asked that is because it gives me a sense of if I'm a good fit for this organization. And also I know who gets paid and what their fee is. So if they tell me that like you know, a speaker that I know who earns 75 is coming in, then I know that…”