Ketchup
topic on 2 shows · 8 statements across 4 episodes
8 statements about Ketchup, every show
Rabois claims successful people ate a lot of ketchup as kids
“Well, I still believe that ketchup's really good for you when you're a kid. Yeah. People who are successful eating a lot of ketchup when they're young.”
Ramadan: Mayo Outsold Three Years of Ketchup Sales in Six Months
“We were selling more mayonnaise within six months than we were selling after three years of selling ketchup.”
Ramadan: Consumers Are Far Less Emotionally Attached to Mayonnaise Than Ketchup
“People were not as emotionally connected to mayonnaise as they were to catch up. Ketchup is associated with all of these, like, childhood memories for people, whereas mayonnaise is, is just not.”
The US mayonnaise market is $2.5 billion annually, dwarfing ketchup
“Like it has a two and a half billion dollar a year market share in the U.S., and ketchup is far behind at a billion.”
Raz: Global ketchup market exceeds $20B annually, with Heinz holding 50%
“We humans consume more than twenty billion dollars worth of ketchup a year, and half of it? Heinz.”
Norton: There had been no innovation in ketchup in 70 years
“There had been no innovation in ketchup in 70 years, and every other category of culture and of food had change, and so really it was, we saw this open space as an invitation to create something.”
Mark Ramadan: Restaurants Account for 70% of US Ketchup Volume
“70% of ketchup by volume is consumed on premise in the U.S. At restaurants.”