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ketchup

7 statements across 3 episodes · 0 bullish · 0 bearish · 4 people on the record · first statement Oct 23, 2023 by Scott Norton · across every show →

Everything said about ketchup, oldest first

Oct 23, 2023 neutral
Insight
Norton: Sir Kensington's ketchup sold better when matching category conventions
“The Closer that we got to category convention and ketchup, the more it would sell.”
Scott Norton Oct 23, 2023 ▶ 59:35 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023 neutral
Assertion Not checkable as stated
Norton: There had been no innovation in ketchup in 70 years
“There had been no innovation in ketchup in 70 years, and every other category of culture and of food had change, and so really it was, we saw this open space as an invitation to create something.”
Scott Norton Oct 23, 2023 ▶ 10:05 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Assertion Contradicted
Mark Ramadan: Restaurants Account for 70% of US Ketchup Volume
“70% of ketchup by volume is consumed on premise in the U.S. At restaurants.”
Mark Ramadan Oct 23, 2023 ▶ 47:37 Sir Kensington's: Scott Norton and Mark Ramadan
Oct 23, 2023
Assertion Partly supported
Raz: Global ketchup market exceeds $20B annually, with Heinz holding 50%
“We humans consume more than twenty billion dollars worth of ketchup a year, and half of it? Heinz.”
Guy Raz Oct 23, 2023 ▶ 3:09 Sir Kensington's: Scott Norton and Mark Ramadan
Mar 11, 2024
Assertion Supported
The US mayonnaise market is $2.5 billion annually, dwarfing ketchup
“Like it has a two and a half billion dollar a year market share in the U.S., and ketchup is far behind at a billion.”
Mark Sisson Mar 11, 2024 ▶ 1:05:46 Primal Kitchen: Mark Sisson
Jun 27, 2024
Insight
Ramadan: Consumers Are Far Less Emotionally Attached to Mayonnaise Than Ketchup
“People were not as emotionally connected to mayonnaise as they were to catch up. Ketchup is associated with all of these, like, childhood memories for people, whereas mayonnaise is, is just not.”
Mark Ramadan Jun 27, 2024 ▶ 3:55 Advice Line with Mark Ramadan of Sir Kensington's
Jun 27, 2024
Assertion Not checkable as stated
Ramadan: Mayo Outsold Three Years of Ketchup Sales in Six Months
“We were selling more mayonnaise within six months than we were selling after three years of selling ketchup.”
Mark Ramadan Jun 27, 2024 ▶ 2:57 Advice Line with Mark Ramadan of Sir Kensington's
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