Keep
company on 2 shows · 3 statements across 2 episodes
Startups For the Rest of Us 
Top Founders
3 statements about Keep, every show
Walling: Keap sold to private equity for under 1x ARR multiple
“Infusionsoft, by the way, renamed itself Keep, and they recently sold to private equity for less than one X ARR multiple, because they didn't have, they just stopped growing.”
Curtis: Keap's move down-market expanded competitors 8.5x and stalled growth
“So we had originally focused on sales and marketing software for million dollar businesses, and we went down market and said, oh, there's a lot more downstream, let's go after that. So we shifted to a simple CRM for startups. Our competitor set increased expon…”
Curtis: Keap's growth returned after reinstating paid onboarding and human support
“The return to growth really comes from us being able to redefine our strategy and our target, and then focus on usage and paid onboarding to be able to restore the human connection, and then our focus now is on what we call business automation.”