John Doherty
person on 2 shows · 12 statements across 2 episodes · said 2 times in 1 episodes since 2019
the Y Combinator Startup Podcast 2 
Top Founders
On the record as a speaker too: John Doherty across every show, appearances and statements → this page counts the times other people say the name.
Mentions by year, every show
tap a year for its mentions
the Y Combinator Startup Podcast 2
every mention on every show, scene by scene, with the transcript →
12 statements about John Doherty, every show
Credo generated $100M in 2021 agency leads with a solo marketer
“Last year in 20, 21, we generated almost a hundred million dollars in digital marketing leads. I'm the only marketing person at the business.”
Doherty: Credo revenue jumped 70% in 2020 as companies hired agencies
“And then we went to seventy-two million in twenty-twenty, because everyone fired their marketing teams, but still needed to do marketing, so they hired agencies. So we saw about a 70% lift in our revenue that year.”
Doherty: Credo grew organic visits from 1,400 to 10,000 in one year
“We went from 1400 visits a month in November 2016 to almost 10,000 visits
In October, 2017, we saw like a five, six X lift in leads in this time as well.”
Doherty: Halving Credo's form fields increased conversions by 35%
“We reduce that down to six. This is our current form. And it's like 30, a 35% increase in conversions.”
Doherty: Putting testimonials below forms dropped conversions by 25%
“One thing that did not work for me is I put a testimonial below the form. And we saw convergence drop by 25%.”
Credo generates the majority of its revenue from monthly retainers
“Right now it's definitely the retainers. But the commission side is growing.”
Commissions let marketplaces monetize lead growth without adding more suppliers
“We necessarily need to have the commissions in there so that as a number of leads grows, we don't have to bring on more agencies to work with to send them more work. We can just keep sending the same agencies more work and make more money from it at the same t…”
Credo charges agencies monthly retainers ranging from $500 to $2,000
“They're anywhere from 500 a month to 2000 dollars a month.”
Credo directly sends ongoing client work to 15 agencies
“We have basically 15 that we directly send work to on an ongoing basis.”
Agencies have bypassed Credo's commission only once in five years
“And so, you know, if they cut us out and I've only had that happen one time in the last five years, I've been running this business.”
Credo generated $23,000 in monthly platform revenue excluding personal consulting
“Last month, total minus my consulting, we did 23,000 dollars.”