Jocko Willink

“I recommended to Ben when that book came out, I fell in love with it and I recommended to Ben. I said, we need to send this to all of our founders and like teach this. And he's like, Mark, you're out of your mind. Like our founders already have the problem whe…”

“Well, usually the best creators own one word or one specific phrase, right? Like Ryan holiday owns stoicism. Jocko Willink I think owns discipline or maybe leadership also.”

“We had everybody who joined the revenue team read the book and write a book report because we believed That extreme ownership at the end of the day was what was going to separate us in many regards.”

“The format for our founders I got from Jocko. I found his podcast because he was on Tim Ferriss's. His podcast at the very beginning was just him reading books for an hour, hour and a half saying, oh, I like this section. Yeah, and he does it for autobiographi…”

“And the highest value thing for somebody with a big audience and not even like, I'm not even saying to myself, it's like, you know, you own the product, right? It's like whatever Jocko does with his health products or Rogan now has a cut in like on it, right? …”

“I am the commander, I am the senior man on the battlefield, and I am responsible for everything that happens.”

“The only way to figure out who's going to make it through is to put them through it. That's the only way. Now, so what I recommend to companies all the time is when you know, yes, you want to do a thorough interview. Yes, you want to give them scenarios. Yes, …”

“So there's all these dichotomies that you as a leader have to balance, and it's the hardest thing to do as a leader, because you, but because, the reason is because both answers are right.”

“If you're running a team, and everyone on the team is A players, guess what, you can control more of them, because you don't have to give them as much direction. If you have a bunch of substandard players on your team, and guess what, they're gonna need more d…”

“If you had two good leaders in a SEAL platoon, the SEAL platoon was going to do awesome. And it didn't matter where they were. If they happen to be the platoon commander, great. If it happened to be the platoon chief, great. If it happened to be the leading pe…”

“People ask me, what do you do when you have a weak leader? I'm like, I'm happy. If my leader's weak, I'm stoked. I'm going, hey boss, you know, I got this. Hey, thanks for your support. We're going to keep over. We're going to be over here doing what we do. I'…”

“If Mike's in the field with his platoon, and I'm back in the, Forward operating base somewhere and he needs to make a decision. Who knows to make a better decision? Is it me or is it him? It's him. 99.9% of the time.”

“The biggest hindrance to decentralized command is ego, is me going, you shut up, Mike, and do what I tell you to do, you don't know what you're doing, you're junior to me, you haven't been as long as me, you haven't been as long as me, you need to listen to me…”

“Well, if you've got a CEO that's a good, solid leader, and he likes to control things, with 10 people he can pull it off. For sure. With 10 people he can pull it off. He's a workaholic, he's working 22 hours a day, 20 hours a day, 18 hours a day, he's on, he's…”

“If you write every day, you don't have to go back and read what you wrote the previous day, because you still remember it. For me, if I take two days, so if I write today, and then I don't write tomorrow, and then I go to write again, I gotta go back and read.…”

“Every single problem that companies face, every single problem that companies face is a leadership problem. And if you can come up with an example, if someone wants to text me or hit me up on Twitter with an example that's not a leadership problem, like, oh, w…”