“We had everybody who joined the revenue team read the book and write a book report because we believed That extreme ownership at the end of the day was what was going to separate us in many regards.”
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More from Sterling Snow
Disclosure
Divvy compensated marketing on closed-won revenue, not MQLs or SQLs
“Marketing, we didn't talk about MQLs or SQLs. We actually talked about closed one new dollars. That's how marketing Was measured. That's how they were promoted and compensated, bonus, all of those kinds of things.”
Sterling SnowJul 5, 2023▶ 8:37Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow
Insight
Snow: Great marketers embrace revenue quotas while bad marketers flee them
“In my experience great marketers love that, and bad marketers run away from that very, very fast. Like, I talk about it a ton in the interview, like, hey, this is how we structure it, and you know, you're gonna be a demand gen person here, and like, this is ho…”
Sterling SnowJul 5, 2023▶ 36:52Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow
Disclosure
Divvy measured brand marketing performance by total organic revenue
“Brand would have a number and their number was the organic number. Okay. So like I'm saying, okay, you want credit for basically everything. That's fine. The organic number, right? So everything we didn't use performance marketing dollars for that starts to th…”
Sterling SnowJul 5, 2023▶ 37:44Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow
Insight
Snow: Standard SEM spend on Google or LinkedIn won't yield outsized leverage
“You just have to find those opportunities, though, because it doesn't exist in just plugging in money in Google or LinkedIn SEM. Like it doesn't work like that if you're trying to be, if you're trying to find outsized leverage.”
Sterling SnowNov 17, 2022▶ 27:49SaaStr CRO Confidential: Founders Fund Partner Sam Blond + Divvy CRO Sterling Snow
What-if
Divvy could have added billions to its $2.5B exit with earlier lessons
“If I could go back to that moment in, in 2018, with everything that, that we've learned along the way, we could have added more, we could have added a couple billion more dollars, I believe, to that eventual exit.”
Sterling SnowJul 5, 2023▶ 0:56Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow
Disclosure
Divvy tied sales compensation to customer implementation success, not just logos
“Sales. It wasn't just on new logos. It was based on what they did during their first 90 days of implementation.”
Sterling SnowJul 5, 2023▶ 8:51Go to Market Strategies That Led To Divvy's $2.5B Exit with Divvy’s Former CRO, Sterling Snow
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