Indicative

company on 1 show · 11 statements across 1 episodes · said 23 times in 2 episodes since 2019

Top Founders 23

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Top Founders 23

2021 1 mention in 1 episode
2019 22 mentions in 1 episode

every mention on every show, scene by scene, with the transcript →

11 statements about Indicative, every show

TOP FOUNDERS Disclosure
Levy: Indicative willing to spend up to 50% first-year ACV on CAC
“Almost at the 50% of their LTV. Of LTV or first year ACV? First year ACV.”
Jeremy Levy Nov 19, 2019 ▶ 19:25 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Assertion Not checkable as stated
Levy: Indicative customers never pay without completing a pilot first
“No one pays us money without going through a trial. No one pays us money without going through a pilot. Nobody pays us unless they've already reached that level of proficiency.”
Jeremy Levy Nov 19, 2019 ▶ 17:24 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Assertion Not checkable as stated
Levy: Indicative's annual churn on paying customers is under 5%
“If we ignore the freemium aspect of the business, our churn has been probably less than five percent people.”
Jeremy Levy Nov 19, 2019 ▶ 14:26 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Disclosure
Levy: Indicative has raised more than $4 million to date
“It's greater than double that.”
Jeremy Levy Nov 19, 2019 ▶ 11:54 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
Latka: Indicative's pricing is weak without seat or usage upsell axes
“I would say actually your pricing is fairly weak because there's only one axis you can upsell against. You have no seat model. You have no usage model.”
Nathan Latka Nov 19, 2019 ▶ 8:14 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Disclosure
Levy: Indicative has 15 full-time staff and operates near breakeven
“The company is about 15 people, and historically we've operated at or around breakeven.”
Jeremy Levy Nov 19, 2019 ▶ 7:38 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Assertion Not checkable as stated
Indicative doubles customer acquisition month-over-month following freemium launch
“We've doubled our acquisition month over month from when we launched this back in June, July.”
Jeremy Levy Nov 19, 2019 ▶ 5:59 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Disclosure
Indicative Intends for Free Tier to Serve 90% of Customers
“We want our free plan to be incredibly generous. We want our free plan to be sufficient for 90% of our customers.”
Jeremy Levy Nov 19, 2019 ▶ 5:24 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Assertion Not checkable as stated
Indicative Pro Plan Starts at $12k Annually, Reaching Several Hundred Thousand
“Our starting our starting pro plan is at nine 99 a month. So about 1212 thousand dollars a year. And then that scale words for an entrepreneur. Historically as high as a couple 100,000 dollars a year.”
Jeremy Levy Nov 19, 2019 ▶ 2:37 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Disclosure
Levy: Indicative offers one billion monthly user actions for free
“We offer a billion user actions per month for free.”
Jeremy Levy Nov 19, 2019 ▶ 2:04 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical
TOP FOUNDERS Assertion Partly supported
Levy: Indicative is unique in connecting directly to data warehouses
“In fact, we are unique in the sense that we allow you to connect directly to your data warehouse.”
Jeremy Levy Nov 19, 2019 ▶ 1:20 1578 Why This CEO Only Has One Pricing Axis Despite Knowing Expansion Revenue Critical

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