Horizontal SaaS
topic on 4 shows · 6 statements across 6 episodes
Startup Acquisition Stories 
Startups For the Rest of Us 
A Product Market Fit Show 
20VC
6 statements about Horizontal SaaS, every show
Walling: Vertical SaaS faces less competition and hones ICP easier than horizontal
“This is also why I believe horizontal SAS is so much harder. Like if you're building Sinewell, right, Ruben Gomez has, it's a competitor to DocuSign. Horizontal electronic signature, like, Can he possibly have one ICP? Probably not. Versus if I'm vertical... T…”
Eisenberg: AI will disrupt horizontal SaaS processes
“I think in general, horizontal SaaS processes are going to be disrupted by AI.”
Walling: True horizontal SaaS makes marketing harder without a specific target role
“What we've seen across the tiny seed companies we've invested in is that horizontal plays, true horizontal plays get really competitive, and there's often a big player that you're fighting against, which is okay, but it can make marketing and sales more diffic…”
Vertical SaaS holds a structural customer acquisition advantage over horizontal SaaS
“It's one of the places, you know, I think that vertical SaaS has a huge advantage relative to horizontal SaaS, where you need to take a much more and a much more expensive, like horizontal and brand based and, Advertising in the New York Times or other mainstr…”
Skaalerud: Vertical GTM on horizontal SaaS balances TAM and marketing focus
“We were starting to look more closely at horizontal SAS plays and then thinking more about the vertical component from a go to market perspective. To avoid kind of the pitfall of your market to everybody, your market to nobody, but also to avoid kind of the tr…”