Vertical SaaS holds a structural customer acquisition advantage over horizontal SaaS
Jack Newton · Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show · Mar 8, 2024 · at 25:39
Jack Newton contrasts the customer acquisition dynamics and media strategies of vertical SaaS versus horizontal SaaS startups.
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“It's one of the places, you know, I think that vertical SaaS has a huge advantage relative to horizontal SaaS, where you need to take a much more and a much more expensive, like horizontal and brand based and, Advertising in the New York Times or other mainstream kind of media. You don't need to do that as a vertical SaaS player. You can get very targeted in your approach, get in front of customers through these niche publications that reach maybe only a million or two million readers. But every single one of those million or two million readers is your target segment.”
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