Gift Cards
topic on 3 shows · 5 statements across 4 episodes
Founder's Journal 
My First Million 
Top Founders
5 statements about Gift Cards, every show
Amoruso: Customer gift cards and app balances act as upfront business loans
“Between that and the same thing with, you know gift cards, you know, and this goes for any business that has gift cards. That's kind of like the simplest I guess not, it's not loyalty, but it's your customers giving you a loan in advance that you can use to ru…”
Lieberman: Starbucks keeps $160 million annually from unredeemed customer deposits
“With breakage, it means basically people who are getting Starbucks gift cards or have money in the app, 10% on average will never actually use that money. And so, they're basically, what's happening is Starbucks is getting lent, 1.6 billion dollars, and they'r…”
Mehrguth: $100 is the most effective gift card incentive for B2B meetings
“So we've tested millions of dollars of gift cards. The most effective price point is a hundred bucks.”
Puri predicts gift card resale platform Raise becomes a billion-dollar win
“Raise is going to be like a billion dollar plus win.”