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gift cards

also referred to as: gift card

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jan 9, 2018 by David Leeds · across every show →

Everything said about gift cards, oldest first

Jan 9, 2018 neutral
Assertion Partly supported
Leeds: Overall Gift Card Industry Breakage Averages Roughly 4% to 5%
“I think, you know, the, if you kind of net it all out, there are, you know, probably four or five percent of the value of a gift card, you know, ultimately does not get used.”
David Leeds Jan 9, 2018 ▶ 4:24 899 How to Reward Customers with GiftCards at Scale Using $10m+ Revenue TangoCard
Nov 5, 2021 positive
Insight
Mehrguth: $100 is the most effective gift card incentive for B2B meetings
“So we've tested millions of dollars of gift cards. The most effective price point is a hundred bucks.”
Garrett Mehrguth Nov 5, 2021 ▶ 8:24 Billion Dollar SaaS Founders Rely on This Secret Sales Strategy
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