Ghost Kitchen
topic on 4 shows · 5 statements across 5 episodes
Founder's Journal 
Cheeky Pint 
Masters of Scale 
How I Built This
5 statements about Ghost Kitchen, every show
Tony Xu: Ghost kitchens fail without large brand customer acquisition power
“It just turns out it's extraordinarily difficult, however, unless you're a large brand, or, you know you know, a house of brands, someone like DoorDash, to be able to attract enough customers to make that math work.”
Sweetgreen designed early restaurants with secondary digital make-lines functioning as ghost kitchens
“So very early on, we started building restaurants that effectively had a ghost kitchen in them. It would have a secondary digital make line for all of the online orders that, and then you had our in-store traffic.”
Pinky Cole: Slutty Vegan started as a ghost kitchen
“Slutty Vegan was a ghost kitchen before it was anything else.”
Lieberman: Ghost kitchen networks are the future of creator chef monetization
“This is, to me, the future of how celebrity chefs monetize themselves. So I'll just use an example. There's a huge YouTube and TikTok chef, Nick DiGiovanni. Nick, one of the ways that he's made money from himself is he came out with a salt brand. It's called O…”