Freemium Plan
topic on 3 shows · 4 statements across 3 episodes
the Official SaaStr Podcast 
Top Founders 
How I Built This
4 statements about Freemium Plan, every show
Chestnut: Footer logos in free emails made Mailchimp go viral
“Importantly, you know, if you signed up and sent an email from the freemium plan, the catch was, you know, our logo was in the footer of your emails, and so it went viral. People would click on that and sign up as well.”
Mailchimp Grew from Tens of Thousands of Users to 1M in Year One of Freemium
“It was 10 years in, 2010, 2000 nine-ish, when we launched our freemium plan everything took off. It was this rocket ride right after that. I mean, we went from, I don't know, tens of thousands of users to a million in the first year, and then it doubled and do…”
Chestnut: Mailchimp's 2,000-Subscriber Paywall Felt Like a Celebratory Rite of Passage
“Once their list grew to about 2000, that's when they felt like it was more, it was less of like a forcing mechanism mechanism, but more like a celebratory. Right of passage. Like if they could get their audience to 2000 and they had to start paying, they felt …”
Launching a freemium plan lowered Systeme.io's monthly churn to 8%
“So we have a high churn. It was like nine to 10%. Now we've got lower it's getting closer to eight percent because we launched a freemium plan. That was three months ago. So with freemium, because people have more time to actually experience the product, the c…”