Eyeview
company on 1 show · 10 statements across 1 episodes · said 29 times in 1 episodes since 2018
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2018 29 mentions in 1 episode
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10 statements about Eyeview, every show
Eyeview aimed to achieve profitability by 2019
“We want to be profitable by next year, which is a really important place in our business.”
Eyeview pivoted to adtech because on-site video personalization lacked revenue potential
“In the beginning we went to clients like eBay and said, Hey, why don't we make a video for every type of a product you have? So we sold this personalization in their website. But then we realized there's not a lot of money there, and actually our clients said,…”
Eyeview absorbs campaign costs until guaranteed ad performance targets are met
“We take the hit if we don't make the performance and we'll guarantee a performance and keep on running until we get them the results.”
Transparent ad tech fees standardly range from 10% to 20%
“When it's more transparent, then the industry standard is anywhere between 10 to 20%.”
Eyeview claims to generate $3 to $5 per ad dollar spent
“So you pay us a buck, we show you three, four, five bucks back in sales.”
Eyeview clients spend $300k to $800k annually on average
“300,000 to 800,000, kind of a wide gap. Depending on the size of the clients. These are ad budgets, so they're quite large.”
Eyeview generates hundreds of thousands of tailored video ad permutations
“We took all the product lists, all their stores, and instead of having this one TV ad goes to the whole country, we'll create hundreds of thousands of different variables ads.”