Siu: Friend's performance agency generates $30M profit on $80M revenue
“So one of my friends, his pay for performance agency does eighty million dollars a year, thirty million in profit, and they have like 30 employees.”
Siu: Voice AI agents will eventually close SaaS deals autonomously
“It'll probably get to a point where eventually it can just close the customer too, especially if it's SaaS or help a customer or try to set up phone calls to move over to your AEs.”
Siu: Value-based pricing captures 4x to 8x more revenue than cost-savings
“You can either try to save a company money and take a percentage there, or you can just go straight for the value and you'll capture like four to eight times more.”
Siu: Solana micro-incentives boosted internal tool engagement by 77%
“That increased our engagement on a lot of these tools by like, I think it was like 77%.”
Siu: Personal longevity practitioner billed $5,000, including a $2,800 supplement
“So, like, the last invoice I got was, like, 5000 dollars, and, like, one of the supplements alone was, like, 2800.”
Siu's survival website spends $40k monthly to drive 20M visits
“This, in terms of our monthly expenses on this site that drives the twenty million visits a month, we're spending about 40,000 dollars a month, and the team looks like it's basically a, I think it's gonna, there's gonna be a breakdown in a second, but it's bas…”
Siu: Content refreshes provide higher ROI than producing new content
“The more you actually refresh, the more bang for buck you're gonna get.”
Siu: HubSpot hires dedicated staff specifically to refresh existing content
“HubSpot, because we just talked about them, they spend a lot of money hiring people that are just specifically refreshing their content.”
Siu: Owned survival website generates $3M annually in affiliate revenue
“This site drives about three million a year just off of affiliate revenue, that's not including other revenue.”
Siu: Marketing School podcast receives 2M monthly downloads, targeting 5M
“Just for some context, on the Marketing School pod, we're about two million downloads a month right now but we want to get that to five million views a month, and we think this is going to be a big piece of it”
Siu: Associate's single SEO webpage generates $1M in annual pure profit
“Key thing is this page drives about a million dollars a year in profit, right? You can call it profit, you can call it a little different than EBITDA, it's pure profit though, ok? So I want to tell you a story around this, and I'll kind of dovetail it into a l…”
Siu became CEO of struggling agency Single Grain around 2014
“I took over the business around two years ago, so I'm not the original founder. It was a struggling business”
Single Grain generates $30,000 monthly recurring revenue from agency referral fees
“We've kind of started going in a direction of becoming a referral agency where we're giving business to other agencies and we're collecting a recurring income. So that's been continuing to grow in the last eight months. And then the monthly recurring revenue o…”
Siu acquired the remaining ownership of Single Grain for two dollars
“We worked out a deal where at the end of the day, out of pocket, out of my own pocket, I paid two dollars for the company.”
Siu funded the $150K founder buyout using Single Grain's own revenue
“The buyout was actually about a 150 K, but that was paid out by the company's, you know, revenue. So it wasn't coming out of my pocket.”
Siu: Single Grain Did $140K MRR With -$27K Net Profit at Takeover
“The company at the time was doing, let's see, one, about 140 K in MRR, but here's the thing, right? We were actually, that year we were negative. So on the, you know, let's look at the negative cash plan on, on net income. Negative. Yeah. Negative net profit. …”
Siu: Single Grain generates $60K to $65K in monthly recurring revenue
“We are actually around 60, around 65 ish MRR, but the referral side is what's growing right now.”
Siu: Single Grain receives a 25% lifetime referral fee on clients
“Yeah, so we get, ah, we get 25% of, you know, the lifetime revenue of the client.”
Siu: Takes a $55,000 annual salary from Single Grain
“Just from the business, my salary right now is only 55 K.”
Siu: Channels $20K monthly from Single Grain into Care Sprout
“So I mean, we're the money that's being siphoned into the new business right now is about 20 K a month.”