Direct Sales Model
topic on 2 shows · 2 statements across 2 episodes
Startup Acquisition Stories 
the a16z Podcast
2 statements about Direct Sales Model, every show
Chamness: Dura Prefers Direct and Channel Sales Over Marketing-Heavy SaaS
“So generally speaking, we like businesses that where we can, you know, build a list of customers and go, go find them. So we like a direct sales model or a channel sales model to a really marketing heavy or marketing intensive business. We'll, we'll certainly …”
Casado: Category-creating enterprise startups require direct sales forces
“In most market category creation situations, in most of them, you have to have a warm body in the customer selling, just because the customer doesn't even know how to think about it. So you, in most of cases, you have a direct sales model,”