Aiello: DimeADozen sold for $150,000
“The amount we sold for, right, it's, I think it's public at this .6 figures, 150,000.”
Aiello: Founders selling startups should build comprehensive data rooms early
“Build your data room early. Building out the data room and really getting those ducks in a row, because these people that submit the NDAs that want to see your company, they want to see your company. And I wasn't giving them much, man. I was giving them, you k…”
Aiello: DimeADozen listed on Acquire.com at 3x revenue after six months
“So all that being said, so we figured out a price point that we were happy with. It was about three times revenue at that time, which is silly, or which is rough because we were only six months old, but you know, we decided what we decided, put it up at three …”
Aiello: Unprompted viral influencer video drove $15K revenue in three days
“A influencer out of nowhere who had a lot of followers posted a video that went way beyond his user base. He ended up getting 1.2 million views, and we made, like, call it 15,000 dollars in, in three days.”
Aiello: DimeADozen generated up to $40K in three months with broken MVP
“We launched it in four days. I hated that website and Lord knows she did too, as a designer and product designer. It was a disaster, and it was, we have no user authentication. Add 50 different fonts, 30 different margins. Our landing page looked terrible. Obv…”
Aiello: DimeADozen generated roughly 80,000 business reports
“I mean, we've generated, I don't know, I think they're up to 80,080 thousand business reports for these people, you know, a good percent of those paid, meaning they got the full forty-page report and not just the initial report.”
Aiello: DimeADozen refunds were virtually non-existent
“And, you know, I'll tell you, our refunds were near non-existent. Truly non-existent, because whatever you get out of it, even if you get one nugget out of it, when you love your baby, okay, all right, this seems okay, this seems interesting, and then you read…”
Aiello: DimeADozen was built and launched in three to four days
“So then we took three days, four days, wrapped up all the prompts we put together and all the research and launched the site.”
Aiello: DimeADozen Co-Founders Met Through YC Co-Founder Match
“Dime a Dozen is really the first time that I did it not by myself, because I actually did it with a co-founder Monica Powers, that we hooked up through actually YC Co-Founder Match, And just noodled on ideas, and one of them happened to be dime a dozen.”