Aiello: DimeADozen listed on Acquire.com at 3x revenue after six months
Salvatore Aiello · Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen · Nov 29, 2023 · at 20:08
Salvatore Aiello, co-founder of DimeADozen, discusses pricing and listing his AI business validation startup for acquisition on Acquire.com.
0:00 / 0:12exact quote · 12.5s
720p mp4 · rendered on demand · StarZero watermark
“So all that being said, so we figured out a price point that we were happy with. It was about three times revenue at that time, which is silly, or which is rough because we were only six months old, but you know, we decided what we decided, put it up at three X revenue, put it out there.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Salvatore Aiello
Aiello: DimeADozen refunds were virtually non-existent
“And, you know, I'll tell you, our refunds were near non-existent. Truly non-existent, because whatever you get out of it, even if you get one nugget out of it, when you love your baby, okay, all right, this seems okay, this seems interesting, and then you read…”
Aiello: Founders estimating a product is 80% complete are actually 20% done
“I like to say that in the eighty-twenty rule, whatever side of the eighty-twenty rule in terms of timeline you think you're on the other side. So when you're building your product and you think you're 80% done, you're only 20% done. Whatever side of eighty-twe…”
Aiello: DimeADozen sold for $150,000
“The amount we sold for, right, it's, I think it's public at this .6 figures, 150,000.”
Aiello: Test demand with $20 in ads on a 404 buy button
“Run, run a hundred dollars in ads or 20 dollars a day on ads to a landing page with a buy button four or fours and track how many people click on it. Because if you don't get any clicks, the rest of your problems don't matter.”