Aiello: Test demand with $20 in ads on a 404 buy button
Salvatore Aiello · Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen · Nov 29, 2023 · at 36:34
Salvatore Aiello, co-founder of DimeADozen, explains how early-stage founders should validate product demand before spending time building.
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“Run, run a hundred dollars in ads or 20 dollars a day on ads to a landing page with a buy button four or fours and track how many people click on it. Because if you don't get any clicks, the rest of your problems don't matter.”
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