Salvatore Aiello discusses customer satisfaction and unit economics for DimeADozen's $39 business validation reports.
0:00 / 0:14exact quote · 15.0s
720p mp4 · rendered on demand · StarZero watermark
“And, you know, I'll tell you, our refunds were near non-existent. Truly non-existent, because whatever you get out of it, even if you get one nugget out of it, when you love your baby, okay, all right, this seems okay, this seems interesting, and then you read it, and then you hopefully execute on it.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Salvatore Aiello
Insight
Aiello: Founders estimating a product is 80% complete are actually 20% done
“I like to say that in the eighty-twenty rule, whatever side of the eighty-twenty rule in terms of timeline you think you're on the other side. So when you're building your product and you think you're 80% done, you're only 20% done. Whatever side of eighty-twe…”
Salvatore AielloNov 29, 2023▶ 12:53Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
AssertionSupported
Aiello: DimeADozen sold for $150,000
“The amount we sold for, right, it's, I think it's public at this .6 figures, 150,000.”
Salvatore AielloNov 29, 2023▶ 23:20Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Insight
Aiello: Test demand with $20 in ads on a 404 buy button
“Run, run a hundred dollars in ads or 20 dollars a day on ads to a landing page with a buy button four or fours and track how many people click on it. Because if you don't get any clicks, the rest of your problems don't matter.”
Salvatore AielloNov 29, 2023▶ 36:34Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Disclosure
Aiello: DimeADozen was built and launched in three to four days
“So then we took three days, four days, wrapped up all the prompts we put together and all the research and launched the site.”
Salvatore AielloNov 29, 2023▶ 5:02Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
AssertionNot checkable as stated
Aiello: DimeADozen generated roughly 80,000 business reports
“I mean, we've generated, I don't know, I think they're up to 80,080 thousand business reports for these people, you know, a good percent of those paid, meaning they got the full forty-page report and not just the initial report.”
Salvatore AielloNov 29, 2023▶ 6:17Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Disclosure
Aiello: DimeADozen generated up to $40K in three months with broken MVP
“We launched it in four days. I hated that website and Lord knows she did too, as a designer and product designer. It was a disaster, and it was, we have no user authentication. Add 50 different fonts, 30 different margins. Our landing page looked terrible. Obv…”
Salvatore AielloNov 29, 2023▶ 13:16Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 100 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.