Assertion certainty 4/5 debate potential 1/5

Aiello: Unprompted viral influencer video drove $15K revenue in three days

Salvatore Aiello · Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen · Nov 29, 2023 · at 16:24

Salvatore Aiello, co-founder of AI validation tool DimeADozen, describes the unexpected viral video that validated their product and reversed their pivot plans.

0:00 / 0:13exact quote · 13.9s
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“A influencer out of nowhere who had a lot of followers posted a video that went way beyond his user base. He ended up getting 1.2 million views, and we made, like, call it 15,000 dollars in, in three days.”

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More from Salvatore Aiello

Assertion Not checkable as stated
Aiello: DimeADozen refunds were virtually non-existent
“And, you know, I'll tell you, our refunds were near non-existent. Truly non-existent, because whatever you get out of it, even if you get one nugget out of it, when you love your baby, okay, all right, this seems okay, this seems interesting, and then you read…”
Salvatore Aiello Nov 29, 2023 ▶ 6:02 Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Insight
Aiello: Founders estimating a product is 80% complete are actually 20% done
“I like to say that in the eighty-twenty rule, whatever side of the eighty-twenty rule in terms of timeline you think you're on the other side. So when you're building your product and you think you're 80% done, you're only 20% done. Whatever side of eighty-twe…”
Salvatore Aiello Nov 29, 2023 ▶ 12:53 Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Assertion Supported
Aiello: DimeADozen sold for $150,000
“The amount we sold for, right, it's, I think it's public at this .6 figures, 150,000.”
Salvatore Aiello Nov 29, 2023 ▶ 23:20 Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Insight
Aiello: Test demand with $20 in ads on a 404 buy button
“Run, run a hundred dollars in ads or 20 dollars a day on ads to a landing page with a buy button four or fours and track how many people click on it. Because if you don't get any clicks, the rest of your problems don't matter.”
Salvatore Aiello Nov 29, 2023 ▶ 36:34 Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Disclosure
Aiello: DimeADozen was built and launched in three to four days
“So then we took three days, four days, wrapped up all the prompts we put together and all the research and launched the site.”
Salvatore Aiello Nov 29, 2023 ▶ 5:02 Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
Assertion Not checkable as stated
Aiello: DimeADozen generated roughly 80,000 business reports
“I mean, we've generated, I don't know, I think they're up to 80,080 thousand business reports for these people, you know, a good percent of those paid, meaning they got the full forty-page report and not just the initial report.”
Salvatore Aiello Nov 29, 2023 ▶ 6:17 Startup Acquisition Stories with Salvatore Aiello, Co-founder of DimeADozen
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