Digital Marketing
topic on 6 shows · 8 statements across 7 episodes
Founder's Journal 
Masters of Scale 
the Neon Show 
A Product Market Fit Show 
Top Founders 
How I Built This
8 statements about Digital Marketing, every show
Hoffman: Cognitive Industrial Revolution will transform many jobs and eliminate routine roles
“We're in the similar times to the industrial revolution. Now there's a cognitive industrial revolution. And so many, many jobs will change. Right? Like if you said, my job is, I'm a form filler for digital marketing. Like, yeah, that's not really gonna be, you…”
Mishra: Scaling digital marketing by adding headcount is doomed to fail
“That when it comes to the space of marketing, especially the digital marketing piece, everyone was spending money by throwing bodies at it. By that, I mean that let's hire four more people. Let's hire maybe 10 more people in the creative side, maybe four more …”
Mishra: $450B to $500B is spent manually on digital marketing labor
“Marketing is a space, especially digital marketing where 450,000,000,005, five hundred billion dollars is being spent just using human bodies out there.”
Goldberg: Clarify website storytelling before spending on digital marketing
“And if you can translate that story and not just tell people what it is, but show them what it is, that's where you need to start before you spend a dollar on digital marketing.”
Abbas: Traditional schools do a really bad job training digital marketing
“And schools do a really bad job of training this. So for those reasons, we picked digital marketing and that was a good decision.”
Pujie predicts digital marketing teams will offshore like software engineering
“One is called Growth Assistant, and it's offshoring for digital marketing teams, so the same thing that happened in software engineering we think will happen in marketing.”
Growth investors must distinguish fundamental business drivers from paid marketing scale
“Make sure that you look at fundamental levers behind the growth of the companies versus artificial levers like using digital marketing to get scale.”