Opinion certainty 4/5 debate potential 2/5

Abbas: Traditional schools do a really bad job training digital marketing

Moe Abbas · How to Validate an Idea | Moe Abbas, Founder of Acadium · PMF Show · Mar 8, 2024 · at 15:00

Moe Abbas was not on this episode. A recording of them was played into it, so these are their words but not an appearance on A Product Market Fit Show. It still counts as said, and it is kept out of every score on their page.

Mo Abbas, founder of Acadium, explains why his apprenticeship platform chose to narrow its initial marketplace vertical exclusively to digital marketing.

0:00 / 0:07exact quote · 7.8s
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“And schools do a really bad job of training this. So for those reasons, we picked digital marketing and that was a good decision.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

More from Moe Abbas

Insight
Abbas: Startup focus is overrated when testing multiple product iterations
“So yes, focus is important. It's a bit overrated in a way, But not, there's some things you absolutely need to focus on. Like one vertical made a lot of sense, but you know, focusing on multiple product iterations that could also really work for you because it…”
Moe Abbas Mar 8, 2024 ▶ 15:57 How to Validate an Idea | Moe Abbas, Founder of Acadium · PMF Show
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Abbas: Manual Matching for Apprenticeships Was Unsustainable Despite Validated Demand
“It was a tremendous amount of matching effort to actually get them matched with each other for something that is, you know, relatively low value and should be low touch point. So it just wasn't worth the effort in a way because of the way we were doing it manu…”
Moe Abbas Mar 8, 2024 ▶ 4:34 How to Validate an Idea | Moe Abbas, Founder of Acadium · PMF Show
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Abbas: Decent conversion on a poor landing page validates real demand
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Moe Abbas Mar 8, 2024 ▶ 5:43 How to Validate an Idea | Moe Abbas, Founder of Acadium · PMF Show
Insight
Mo Abbas: Retention is much harder to solve than growth
“Retention is a much more difficult thing to solve than growth. Right? Because growth is all upfront. You get the data right away. You can figure that out and move or pivot or persevere with retention. There's a lot of reasons why people may not retain and it t…”
Moe Abbas Mar 8, 2024 ▶ 19:08 How to Validate an Idea | Moe Abbas, Founder of Acadium · PMF Show
Assertion Not checkable as stated
Abbas: Acadium Used Apprenticeships as a Wedge to Sell All Marketing Talent
“Apprenticeships and work experience allowed us to build a wedge and a brand In finding marketing talent and launching a marketing career. But, you know, we can now sell businesses on any kind of marketing talent because we have this amazing brand that is the n…”
Moe Abbas Mar 8, 2024 ▶ 22:02 How to Validate an Idea | Moe Abbas, Founder of Acadium · PMF Show
Disclosure
Acadium paid $5K-$10K for original courses that thousands still use monthly
“We spent, you know, we paid someone five or 10 K to create all the courses for us. We haven't changed them. We haven't updated that technology at all. And people, you know, thousands of people a month still use it”
Moe Abbas Mar 8, 2024 ▶ 11:16 How to Validate an Idea | Moe Abbas, Founder of Acadium · PMF Show
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